There have been three major turning points in my development as a trainer and leader of salespeople. 

The first occurred when I decided, after fifteen years, to ‘retire’ from a major financial institution on the West Coast.  The reason that I retired is because I noted that most people were stuck in their jobs out of fear, with little or no recognition of the potential for greatness that lies within them.  I had to find out if people (especially myself) could break the bonds the hold that corporate America seems to have over most of them through the use of fear and greed, and I did. This is when I went into sales, on a commission-only basis, and learned that I could (and was) a lot more valuable then I ever would have been by staying in the ‘safe’ environment of the financial institution.
 
The second occurred seven years later and was a result of having, finally, fallen in love with the sales process and profession.  This is where I noted that most people in sales got into it by accident, and that most of those who were in sales drifted from job to job until it was too late to do anything else.  In other words, there was no such thing as career planning in sales.  So, I decided to plan my career in sales, and the rest is history.  I went from a well-paying salaried job in sales to a commission-only opportunity selling a collection system.  In hindsight, that turned out to be the toughest product to sell, and the best move that I ever made, for it forced me to learn what professional sales is all about.  I have been doing it and teaching it ever since (23 years).
 
The third occurred eighteen years ago when I realized the difference between being a manager and being a leader.  I realized that up to that point although I had the ability to have people love working for me, I was doing it more for me than I was for the people who trusted me with their careers.  It was in 1984 that I realized that the essence of leadership was all about forgetting about oneself and concentrating on providing for, serving, guiding, coaching and inspiring others.  Since that time I have noted that the people with whom I have the privilege of working have far exceeded anything that those who I worked with before 1984 ever did.

Chuck Reddick, President

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