Chuck Reddick, the visionary behind Intrinsix Performance, has had a passion for inspiring people to see sales as a high level profession. He started his career in corporate banking and retired after 15 years as an executive. Chuck recognized that there was more to life than forced retirement and a gold watch.

Chuck has spent 45 years in business , including 30 years in direct sales. After his first 7 years working in direct sales, Chuck had the opportunity to train others. He had identified what worked and what didn't. He understood there was more to success in sales than charisma and enthusiasm for the product. Chuck discovered there were dependable and practical principles which, when applied, guaranteed success.

Chuck's most recent position was Executive Vice President of Sales for a financial services company where he led a sales team of 700 professional sales reps. Using his own experiences, Chuck created the sales workshops offered today.

We are professional salespeople who have successfully earned our livelihood by selling and then building successful sales organizations.

Our achievements have 2 major components:

We started as commission-only salespeople, Our success was accomplished by applying the principles, techniques and skills we now teach, in our own careers.

We learned to teach those principles, techniques and skills to others, to build tremendously successful sales organizations for our clients.

Claudia Reddick has been involved in sales and sales management for 27 years. Her entry into the world of sales was typical of most salespeople. Her company needed to expand its sales force and gave her an opportunity. No coaching, no sales training. Just “Go get ’em, you can do it. We have confidence in you” and "Oh, let me explain how commission works. "
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Her enthusiasm and basic interest in helping her clients did produce a measure of success; so the old adage “if you can sell, you can teach others to sell," soon opened her next opportunity into sales management.

In 1988, Claudia went to work for Chuck Reddick and soon realized that there were principles and cycles to selling. During 7 years with that company ability to apply the principles Chuck had outlined, brought substantial success. In 1994, out of 140 offices in the company Claudia set sales records that still stand. It wasn’t more people or being very aggressive. It was based on sound principles and understanding Chuck’s maxim; “An organization can not increase its profitability, but people can."

Claudia then undertook her next challenge: to build a sales organization from the start. In the next 8 years she increased annual sales figures from $270,000 to $9,000,000.

Her extensive experience as national sales manager for a product line, sold exclusively in the spa market, has uniquely positioned her to understand the needs and solutions of a company developing a sales team or increasing the productivity of an existing one.


© 2007 Intrinsix Performance
3681 Old Dahlonega Hwy, Dahlonega, GA, 30533
Tel: 404.697.8583 Fax: 706.846.9958